Review of Human Nature in Voltaire and Swift Essay

Satire is defined as individual follies and vices found in human being through ridicule and irony. The purpose of satire is not to humour but to bring improvement through verbal attack by using wit. One of the common features of satire is irony and sarcasm which has been used by authors for centuries including Swift and Voltaire to show the shortcoming of human nature. Swift was born and educated in Ireland and spent his early life in England. His career started with the â€Å"A Tale of Tub† and â€Å"The Battle of Books†; where he satirized the human weakness in various ways. In â€Å"A Tale of Tub†, he mocks his countrymen revealing the shallowness of philosophers and writers of his time. He also shows how the philosophers and writers are used by ruling elite to achieve their agenda which was betrayal from truth and honour. However it was â€Å"Gulliver Travel†, where Swift has openly mocked the human nature. He particularly observes human nature in a very disturbing way for which many critics called him misanthrope. The book portrays Lilliput (Britain) lacking in democracy; where highest position is given to the one who can jump high (instead of merit and honesty). He also shows, how court positions were filled by personal favour rather than offering to the most worthy candidate. He reveals the social pretension and weakness of human institution in his times. For example he talks about the fall of minister in Lilliput because he could not please the King; is actually replication of his life. He also fell out of favour because he could also not please the King. In the Gulliver’s Travel, he also criticizes the Laputa intellectuals, which is indirect criticism of Royal Society of England that Swift considered nothing more than a club for abstract ideas. Swift considers such kind of writers and scholars as parasite on society who waste time and money of the society without providing any added benefit. Swift divided human nature into two parts; the reason and benevolence and the selfish appetite which he has left for yahoo. He analysed the human nature and shows that its human vanity that prevents him to detect flaw and improvement. Swift wants its audience to be shocked by his revelation of human nature, but the purpose is improvement by exposing follies. Voltaire on the other hand was extreme in his views about human nature; as his world view was more skeptical. Being an atheist to the core, he was against the religious fundamentalism; however he advocated the social and religious tolerance. His true portrayal of human nature is depicted in Candide that details various characters including liars, traitors, killers, and hypocrites. However his view is not an outrage like Swift, but crude truth told with manners. He explains that the human societies are comprised of puppet like characters that are incredible and improbable committing follies. Voltaire captures this selfishness in human nature through parody showing human being imperfection. His views are similar to Swift; however his manner is not as crud as Swift. Thus we can conclude that aim of both Swift and Voltaire was to look at man as an imperfect being; which commits follies ; however these follies can be improved, if man is willing to look beyond his vanity. Reference †¢ Morris Weitz, Philosophy in Literature: Shakespeare, Voltaire, Tolstoy & Proust. ayne State University Press, 1963. †¢ Kathleen Williams, Jonathan Swift and the Age of Compromise. University Press of Kansas, 1968.

Nietzche’s Master and Slave Morality Essay

In Of the Genealogy of Morality, Nietzsche sought to provide context for what he saw as the central value system of the society in which he lived: slave-morality. Nietzsche saw morality as reflective of the conditions in which its proponents were brought up. He saw the roots of slave morality in oppression and slavery, and posits that it grew as a reaction to the morality of the masters of the time. What follows is a simplified account of Nietzsche’s master-slave dichotomy, and what he saw as the dire consequences for human progress should the pervasiveness of slave morality be allowed to remain at the expense of the master. I will argue that although religion and slave morality may have had significant influence in Nietzsche’s day, his fears about the stagnation of mankind through its adherence to slave morality are exaggerated and largely unfounded. I will also briefly discuss the applicability of slave-master morality to contemporary life. Nietzsche’s account of master and slave morality springs from a time of actual master-slave relationships. Master morality is found in those who have the power to create their own values to live by, without the need for approval from others. In Nietzsche’s own words, the master â€Å"honours everything he sees in himself. † They understand themselves as having an integral function in the universe, as resembling a kind of god, and therefore see goodness in those attributes which they find in themselves, and goodness in the values they themselves create. They see no reason to refer to others or seek another’s approval. Nietzsche’s idea of the Master comes from nobility, and so the central tenet of master morality is nobility; that those attributes found in a noble person are those that can be considered good. In master morality, a person is considered good if s/he is autonomous, strong-willed, brave, powerful, proud, able and happy in themselves. They see badness as a lack of that which is good-that is, a lack of the noble characteristics. Co-dependence and conformity are bad because they are not autonomy, weakness is bad because it isn’t strength, poverty is bad because it isn’t wealth, cowardice is bad because it isn’t bravery, and so on. The master respects his or her hierarchical equals, but the wellbeing of common folk is not his/her concern. The moral badness of the master’s subordinate does not have a significant impact on the master’s happiness or security, but only reinforces what he already knows: that s/he is a vastly superior being than those under him/her. In terms of actions, master morality is consequentialist: it judges the goodness of an action by its outcome. It is a morality of instinct and individualism, whereby the fulfilment of one’s animal desire is seen as a positive outcome no matter what actions were taken to obtain this fulfilment. Any action which leads to a positive outcome is seen as being a good action. Any action which has negative consequences for the master is seen as being inherently bad, regardless of the intentions behind it. In practice, this morality glorifies self-regard, greed and ruthlessness because these attributes lead to the best outcomes for the person who displays them. Nietzsche sees the basis for his master archetype in the violent and brutal emperors, warriors and warlords in ancient imperial civilizations: â€Å"Roman, Arab, German, Japanese nobility, Homeric heroes, Scandinavian Vikings† who represent â€Å"the blond beast splendidly roaming around in its lust for loot and victory. Master moralists are rarely unhappy, as the primary goal of their actions is their own wellbeing and happiness. They are able enjoy to the fruits of their various conquests, unburdened by the weaknesses guilt or remorse. Slave morality could not exist without master morality, as it is first and foremost a reaction to it, a â€Å"revolt† against it. Slave morality stems from ressentiment or resentment the slave feels towards the master. The master feels, at most, condescension or smug pity towards the slave. By contrast, the slave is consumed by hatred and bitterness towards the master, and sees the master as responsible for his or her misfortune. This resentment and bitterness leads to the slave adopting a mentality which demonises the master, and which holds up as good those attributes which are unlike that of the oppressor. Characteristics shown by the master are â€Å"evil† and goodness is seen in the traits which oppose them, e. g. Humility, obedience, restraint, self-denial, modesty, patience and acceptance of one’s fate. Slave morality does not aim for self-ascension or self-gratification. Its aims centre on utility: the reduction of suffering for the greatest number of people. It sees evil in the self-aggrandizement and the ruthlessness and violence of the master. Where master morality is for the elite few, slave morality is a value system for the masses. The values inherent in slave morality, not coincidentally, are almost synonymous with Judeo-Christian moral ideals; Judaism and Christianity were, in the past, religions of the poor and the oppressed. Nietzsche sees, in the reactionary nature of slave morality and its dishonest demonization of its oppressors, a desire to make slaves of the masters. Violence and vengefulness are anathema to slave morality, however, if the slave moralists can universalise their value system – through religion, for example – they can convince the masters that they are evil, and in doing so lessen their power and take revenge for past evils. Nietzsche sees slave morality, especially the universalisation of it through religion, as harmful and damaging to human progress. However, he does not see it as an unreasonable reaction to oppression, and suggests that the slave is in fact cleverer than the master, even if this cleverness is often exercised through self-deception. In contrast to the consequentialism of master morality, slave morality can be seen as a deontological morality. It determines an action’s goodness by looking at the actor’s intention: to slave moralists, the ends do not, necessarily, justify the means. The nature of acts and their actors plays an important role in Nietzsche’s discussion of morality. Slaves believe in and strive for freedom and see evil in the masters’ oppression of them, as they believe they perform these acts of oppression of their own free will. They believe that, because the masters are free agents, they should be held responsible for their actions and criticized for them. Nietzsche disputes this view, and demonstrates his argument using the analogy of the eagles and the lambs: â€Å"That lambs dislike great birds of prey does not seem strange: only it gives no ground for reproaching these birds of prey for bearing off little lambs. And if the lambs say among themselves: ‘these birds of prey are evil; and whoever is least like a bird of prey, but rather its opposite, a lamb – would he not be good? ‘ there is no reason to find fault with this institution of an ideal, except perhaps that birds of prey might view it a little ironically and say ‘we don’t dislike them at all, these good little lambs; we even love them: nothing is more tasty†¦Ã¢â‚¬ . Nietzsche claims that asking masters to act with humility or restraint is akin to asking a bird of prey not to hunt to feed itself. He believes that slaves separate the being from the action and in doing so are able to condemn the masters for the supposed evils they perform. Nietzsche believes the slaves are dishonest in this, because the master acts in strength not because he wants to cause harm to the others, but because he is strong and powerful and should not be expected to act as if he is otherwise. It would be against the eagle’s nature to act against his own self-interest, and the same applies to the master. He believes the slaves are practicing self-deception in claiming goodness is theirs because they choose to be humble when, in fact, slaves are only humble and restrained because these traits were forced upon them through slavery, or through their own inherent weakness. He does not blame the slave for being this way – the slave performs these acts of self-deception in order to survive and affirm his/her own existence as worthwhile – but, again, sees the increasing prevalence of the slave mindset as harmful for society as a whole. He saw, in the democratic fight for equality, a movement towards mediocrity and stagnation. Nietzsche saw the move towards democracy in the western world as a logical continuation of slave morality’s influence, calling the democratic movement â€Å"†¦the heir of the Christian movement. † (BGE 151) The principle of equality on which democracy in based was profoundly unreasonable to Nietzsche, given the obvious inequalities within the human race. He believed that in order to enforce equality, strong men are lowered to the value of weak men, to the point where ambition and ingenuity goes unrewarded and progress stagnates. He looks back on times of scarcity and warfare, when enterprise and domination were rewarded and respected because they were necessary. Now, the west has given itself over to a herd mentality, where such attributes are seen as â€Å"dangerous†¦ [and] branded as immoral. † When an individual does raise his or herself above the herd through ambition or excellence, the community’s self-confidence is diminished. The herd takes comfort in the fact that, in their eyes and/or the eyes of their god, this individual must be immoral. Judeo-Christianity was the dominant religion in the west during the 19th century, and democracy did become the dominant political system during this time. However, although most of the sentiment behind it seems to hold true, there are flaws in Nietzsche’s argument that this is evidence of the overarching adoption of slave morality, and that this adoption created a stagnation of ambition or progress. Put simply, Nietzsche must argue the following: 1. Slave morality has triumphed over master morality in the west. 2. Progress stagnates under slave morality because excellence is not rewarded but condemned, 3. Progress has stagnated and excellence is condemned in contemporary western society. But we can look to the history of the late 19th century to see that the progress made in that time was not insignificant. The invention of the motor car, the telephone, the light bulb, among other things, is a sign that creativity and ambition was certainly not altogether stifled. While democracy provided the political framework, capitalism (primarily an individualistic economic system) flourished and rewarded enterprise and ambition with money and influence. This shows one of two things to be true: slave morality’s influence over western society was not as pervasive as Nietzsche claims OR its influence was not as damaging to human progress as he believed it was. If, as Nietzsche claims, master morality is a necessary condition for the advancement of society, it must not have been defeated entirely, for society was and is advancing. Nietzsche’s account of the master-slave dichotomy is more difficult still to apply to modern western society, although I doubt Nietzsche himself would try to do so. While our individual morality may still come from external sources, these days the sources are likely to be many and varied, rather than from a single religious viewpoint. Individual morality grows and evolves from experience. And while the culture of our society may endorse elements present in Nietzsche’s slave morality (compassion, modesty and patience, for example, are certainly not seen as bad things,) we also see a culture where achievement and ambition is not stifled but rewarded. We see celebration of athletes, who embody the strength, beauty and pride present in a Nietzschean master. We want our leaders to be honest, active, strong willed and brave, but raise concern if they are seen to lack compassion, or are too boastful, or do not seek to reduce suffering. Nietzsche’s Genealogy is convincing in its methodological approach to understanding the opposing moralities it discusses. It is logical that masters, the strong and elite, should seek no comfort or endorsement from external sources when they have total faith in themselves. That slaves sought out comfort in a morality based in religion, which holds up piousness and selflessness as virtues, makes sense as a survival strategy and as a way for these slaves to carve out meaning in their difficult lives. In discussing the impact on society in his time, Nietzsche despairs that of these two moralities, the slaves are winning, through the growth of democracy throughout the west. Perhaps, instead, the growth of democracy led to an evolution of western morality. Through the evolution of our class system beyond master and slave, our culture has become more multifaceted. Our relations with those above and below us has become more nuanced, and so too has our morality.

Audit homework

Your firm has been engaged to audit the financial statements of Haven Ltd. In obtaining an understanding of Internal control relating to credit sales, the following questionnaire Is used: 1 Does the company evaluate the customers credit history, and is amount of available credit checked before a sale is authorized? Select a sample of credit order and inspect credit history and other supporting documents. Review the policy/procedure for customer approval and setting of credit limits. 2 Is there adequate segregation of duties between authoring sales, shipping goods, ND recording sales?Observe and make inquiries about the performance of various functions and duties. 3. Does management compare all shipments with recorded sales to ensure that all sales are recorded? Submit test data for a transaction that has shipping information, both with and without a supporting sales invoice. Select a sample of sales Invoices and examine for evidence that the company compared details to sloping docume nts, purchase orders, and sales orders. 4. Is every recorded sale checked against shipping records for appropriateness of revenue recognition? Submit test data where invoice data does not match with underlying shipping information. Are there adequate controls over the accuracy of the sales invoice? Select a sample of sales Invoices and examine them. 6 Are there adequate controls to ensure that the sales Invoices are recorded In the correct time period? Ledger. Perform sales cut-off tests to obtain assurance that sales transactions and corresponding entries for inventories and cost of goods sold are recorded in the same and proper period. The sales cutoff test involves: Examining shipping documents for several days before and after the cutoff date to determine the date and terms of shipment.Tracing shipping documents to sales and inventory records to establish that the entries were made in the correct accounting period. Inspecting invoices for a period of time before and after the cu toff date to ascertain the validity and propriety of the shipments and corresponding entries. Inquiring of management about any direct shipments by outside suppliers to customers and determining the appropriateness of related entries. 7 Are there adequate controls to ensure that the proper customer is invoiced for shipments?Submit test data the customer who received the shipment but does not match the underlying customer information on the sales order. 8 Does management review all sales that are recorded on a weekly basis? Observe and make inquiries about the managements' comments made on weekly sales report 9 Do adequate controls exist to review company accounting policies regarding revenue recognition? Observe and inquire about the policies regarding revenue recognition. 10 Do adequate controls exist to review the consistency of the estimation of the allowance for doubtful debts?Review subsequent cash receipts from the customer, discusses unpaid accounts with the credit manager an d examines the credit files. These should contain customer's financial statements, credit reports and auditor estimates the likely amount of non-payment for the customer, which is included in the estimate of the allowance for doubtful accounts. In addition, an allowance should be estimated for all other customers, perhaps as a percentage of the current accounts and a higher percentage of past due accounts. The auditor compares his/her estimate to the balance in the allowance account and proposes an adjusting entry for the difference.Required Identify a possible test of controls for the control procedure, assuming a Yes answer to each question? ANSWER: Tests of controls are auditing procedures performed to determine the effectiveness of the design and operation of internal controls. The auditor should obtain audit evidence through tests of controls to support any assessment of control risk that is less than high. The lower the assessment of control risk, the more support the auditor should obtain that internal systems are suitably designed and operating effectively. 11. 30 Greener Pasture Pity Ltd (Green Pasture) is a private nursing home.

Childrens Individual learning activity Essay Example | Topics and Well Written Essays - 1000 words

Childrens Individual learning activity - Essay Example The assumed subject of this paper is 4 year old Jane, who is a preschooler. Her parents will arrange playing equipment of pretend kitchen so that she may play chef with her parents and siblings. The basic intent of the parents behind this play is to teach her table and serving manners. They may also teach her counting as the customers (parents and siblings) come and leave. She will count how many customers come, and will note every number on a note book that is set aside: â€Å"1, 2, 3†¦, Total today=†¦Ã¢â‚¬  This will make her learn some very simple addition too. The pretend kitchen will contain a toy stove and toy cooking utensils which Jane will love to play with. The stove will be made out of a big box overturned with knobs and burners marked on it by a marker. Healthful toy food will also be available with the main purpose of teaching Jane good eating habits. She will play with her toy food with great excitement and fun. Apparatus will be available in the kitchen to wash and sterilize the toy food as she will put the food in her mouth. Moreover, table and chair sets will be there for the kids to use. There will be maps, colorful carpets, tiny sofas, bright pictures, funny toys like baby dolls, and a baby calendar hanging on the wall. Kids will use all these as their pretend play. Jane will be encouraged to set the tables and chairs, play chef, take orders as her siblings and parents will come in as customers, and serve them lunch using toy food. There will also be some toy cleaning equipment like toy brooms and mops, so as to develop the sense of cleanliness in the preschooler. The parents will constantly be supervising Jane with active participation in her play activities. This is a kind of scenario or learning activity that I have designed for parents to use in their home with their preschoolers. There are multiple benefits of this with regard to interactive language and developmentally appropriate

None just a wroksheet Assignment Example | Topics and Well Written Essays - 750 words

None just a wroksheet - Assignment Example On many occasions, people may find it very confusing to use common words and may subsequently make such errors like writing ‘insure’ for ‘ensure’. Such mistakes are subject in plagiarism reports as they will increase the percentage of the matches making the work to seem unoriginal. Plagiarism generally presents an act of fraudulently putting other author’s ideas but as if it were one’s own ideas and failing to appreciate the work done by original owner of the idea. Many people would go as far as changing sentence structure of a copied idea thinking that they have prevented plagiarism detection but this still qualifies to be plagiarized work if proper citation and necessary quotation are not made. Conventionality, there is no percentages considered plagiarism but percentage of below 15 percent are considered okay but this is also subject to what kind of work as experimental analysis will have a lot of similarities and the number of sources required. Ideas are regarded as intellectual properties and subsequently United States have legislated laws guarding the copyrights hence appreciate and give credit to ideas originating from others if you are to apply them in your writings. This makes it possible to escape plagiarism in your writings. Instructor’s reports are subject to elimination of some of the revealed matches that shoot the percentage higher. Students reports will always include even the sources that could have not been used based on the match-search done by the detector. The use of common phrases or wording is also a subject to the raised student report percentage and this is ultimately eliminated in tutor’s reports. The raised number of identified sources will portray higher percentages and hence makes it easy for the variations. Normally tutors conduct analysis of the revealed match’s percentages during the decision making to finally judge originality of the work and to grade

Facilities Management Essay Example | Topics and Well Written Essays - 2750 words

Facilities Management - Essay Example Factors Influencing Growth of Facility Management. 7 2.5. Facilities Management Transformation 8 2.6. Support Service Facilities Management at HSBC 8 3.0. Facilities Management Strategy 10 3.1. Facilities Management Development Strategy 11 3.2. Strategic Analysis of Facilities Management 11 3.4. Developing Solutions 12 4.0. Strategic Implementation 12 5.0. Conclusion 13 6.0. References 14 HSBC (Hong Kong Banking Corporation Limited) 1.1. Introduction HSBC is has its headquarters in London and is among the largest banking and financial services organizations in the world. Its international network comprises or close to 8, 000 offices in more than 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In the United States alone, HSBC has more than 460 bank branches and has its listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges. The shares at HSBC are held by over 220,000 shareholders in 132 countries and te rritories. With respect to the New York Stock Exchange, the shares are traded in form of American Depositary Receipts. On close observation, it is clear to note that HSBC provides a comprehensive range of financial services to close to 89 million customers through four global businesses. These constitute: Retail Banking and wealth Management (prior referred to as Personal Financial Services); Commercial Banking; Global Banking and Markets; and Global Private Banking. 1.2. Background Information HSBC Private Bank is the marketing name for the private banking business. With its established presence in virtually every financial market in the world, HSBC possibly has the most valuable place in multinational banking giants. HSBC has many facilities to the distinguished customers in Retail and Wealth Management, as well as commercial bank offering financial services to small, medium and middle market enterprises. HSBC was founded in Hong Kong Shanghai in 1865 and the banking facility rega rds Asia as its most crucial market region; with America, Asia Pacific and Europe each represent a third of its business. HSBC offers the following financial services to its customers; Customer’s personal financial services. Current and savings accounts. Mortgage Car Financing 1.3. Objectives and importance of Study The main objective of this study is to develop a facilities management strategic framework for HSBC support services with respect to the contracts to other companies to make the service delivery effective. With greater insights in the contemporary world towards the improvement of the global economy, the world has been rocked by major financial crisis in the recent past orchestrating for strategic measures to ensure that the global economy remains well functional. The main focus is aimed at the transformation strategy for Facilities Management in the public sector. 1.4. Organizational Framework of HSBC HSBC organizational structure is specially designed to be dynam ic and customer focused. On the same note, it seeks to ensure effective control, supervision and enhance consistency in all standards across the organization and align all areas of operations to achieve overall organizational objectives. HSBC organizational structure is divided into six principal groups namely: - Retail Banking. The Retail Banking Group is in charge for the products and services for retail customers and small enterprises including various credit products, liability products, distribution of third party investment and

Johnny Cash Movie Review Example | Topics and Well Written Essays - 500 words

Johnny Cash - Movie Review Example Cash is instantaneously signed, cuts a record, and heads out on his opening musical tour, which happens to be of great magnitude in history. The tour includes all the bands founded by Sun records including June Carter. They had their first hit in 1955 with the nostalgic "Cry, Cry, Cry" after that "Folsom Prison Blues," "I Walk the Line." and "Home of the Blues." His debut Sun album, released in 1957, was entitled With His Hot and Blue Guitar. During his tour, Cash has some acquaintances with June Carter, whom he had long admired. She was the daughter of the legendary Mother Maybelle Carter; June had grown up in the heart of country music. Lacking the rhythmic voice of her renowned sisters, she relied on her dynamic personality and has a blend of country wit; she was an energetic, multi-instrument performer whose genuine concerts won over audiences. Touring with Cash, June developed a close connection with Johnny, although their enduring romance would take a decade to bloom. His music raises him to stardom he could have never dreamt of, but later drug and alcohol abuse became menaced to his career. They also get in the way of a possible romance with June, the love of his life, even after Vivian Cash leaves him. The life of Jhonny Cash as a legend is filled with anger and fire. "You've got a song you're singing from your gut, you want that audience to feel it in

Michellamine A ( A natural product) Essay Example | Topics and Well Written Essays - 3000 words

Michellamine A ( A natural product) - Essay Example Structurally they originate, from the acetate polymalonate pathway and not from amino acids 1. They exist as monomeric and dimeric naphthylisoquinoline alkaloids. The monomeric alkaloids which possess a naphthalene-isoquinolene linkage and the dimeric naphthylisoquinolines include the michellamines. The Michellamines comprise two monomeric naphthylisoquinoline coupled together. The Michellamine dimers A, B and C are isolated from the leaves of Ancistrocladus korupensis 1,5,16, 18, 21. These dimeric alkaloids possess highly useful medicinal properties like antiviral and antiparasitic, which are distinct from their monomeric counterparts 13. In addition they also possess several pharmacological, toxicological and antiviral properties such as the inhibition of the cytopathic effects of the Human Immunodeficiency virus which is the major causative agent of AIDS 1, 9, 12, 19. Experiments show that Michellamines A and B give protection in vitro to human CEM-SS lymphocytes against the cytopathic effects of HIV virus (14)20, 21. Michellamine B has been shown to have inhibitory effect on drug-sensitive ,drug- The naphthylisoquinoline alkaloids are exists as both monomers and dimmers. All the monomeric naphthylisoquinoline alkaloids are biaryls containing a naphthalene moiety and an isoquinoline moiety and these two are linked. They may contain a dihydrogenated (this is present in the said ref: 13,) or a tetra hydrogenated isoquinoline moiety 13. The linkage varies between the different alkaloids. There is also a restricted rotation about this linkage and hence these compounds exist as thermally stable atropisomers 1. This is an interesting characteristic feature among these alkaloids. These alkaloids are also unusual on account of the methyl group present at the 3- position and oxygenation at the 8 and/or 6 position of the isoquinoline ring, which suggest that they have a polyketide origin. These alkaloids can be grouped according

The Impact of Fast Food Marketing on obesity Research Proposal

The Impact of Fast Food Marketing on obesity - Research Proposal Example From this point it could then be agreed upon by many that television fondness among the present generation towards the next generations is here to stay. In fact, 70% of the viewers of these particular themes are young children from the ages two towards the ages six, who are known to believe whatever they see in the television. They are not that much capable of setting apart the truth from make-believe. Hence, upon seeing the programs that were mentioned above, they are disposed of to beliefs that they are able to become like that of the characters that they see on television. Children as young as they are have no limitations as to what they are supposed to or not believe in (French, 2003, 14). This particular vulnerability among young viewers have been used as an advantage on the part of the advertisers [particularly that of fast food establishments]. According to Business Week magazine, the typical American is exposed to about 3,000 commercial messages each day. How do people react They tune out, either literally or mentally. At best, most people give advertisements only partial attention. (Greenwood, 1990, 43) To overcome viewer apathy, advertisements must grab our attention. Television commercials feature stunning visual effects. They strive to be entertaining, dramatic, funny, puzzling, or emotional. They feature celebrities and lovable cartoon characters. Many use sentiment to hold our attention, perhaps by focusing on cats, puppies, or babies. In this case, food presentations and "kiddie" values are used by advertisers to present the products that they are luring the young ones with. The truth between the relationship of television advertising and... This essay "The Impact of Fast Food Marketing on obesity" outlines how strong television impact could be upon the viewer and how it affects the level of obesity. Most people think that advertising does not really affect their decisions. They think they ignore it and make up their own minds. Money-wise business executives know better. Throughout the world, these men hang their fortunes on tremendous advertising budgets. They build wants and sway our thinking in ways that we may not even realize. Advertising messages strike our eyes and ears from all directions—from newspapers, magazines, television, radio, billboards, buses, subways, taxicabs, river barges, T-shirts, and from other sources too numerous to mention. It has been estimated that Americans encounter as many as 1,600 advertising messages a day. A growing number of nutritionists are accusing fast-food companies of conducting â€Å"a blitzkrieg that perverts children’s eating habits and sets them on a path to obesity,† states an article published in Tokyo’s IHT Asahi Shimbun newspaper. â€Å"Television remains the most powerful medium for selling to children,† says the report, but in addition, food companies are â€Å"finding every imaginable way to put their names in front of children.† Movies, games, Internet sites, arithmetic books, and a wide array of dolls and toys all bear food-company advertising. Why advertise to children? â€Å"It’s the largest market there is,† states Texas A&M marketing professor James McNeal (Greenwood, 1990, 16).

Plx Programming Book Essay Example for Free

Plx Programming Book Essay The PLC has input lines where sensors are connected to notify upon events (e. g. temperature above/below a certain level, liquid level reached, etc. ), and it has output lines to signal any reaction to the incoming events (e. g. start an engine, open/close a valve, etc. ) The system is user programmable. It uses a language called Relay Ladder or RLL (Relay Ladder Logic). The name of this language implies the fact that the control logic of the earlier days, which was built from relays, is being simulated. [edit]The PLCs purpose in life The PLC is primarily used to control machinery. A program is written for the PLC which turns on and off outputs based on input conditions and the internal program. In this aspect, a PLC is similar to a computer. However, a PLC is designed to be programmed once, and run repeatedly as needed. In fact, a crafty programmer could use a PLC to control not only simple devices such as a garage door opener, but their whole house, including turning lights on and off at certain times, monitoring a custom built security system, etc. Most commonly, a PLC is found inside of a machine in an industrial environment. A PLC can run an automatic machine for years with little human intervention. They are designed to withstand most harsh environments a PLC will encounter. [edit]History of PLCs When the first electronic machine controls were designed, they used relays to control the machine logic (i. e. press Start to start the machine and press Stop to stop the machine). A basic machine might need a wall covered in relays to control all of its functions. There are a few limitations to this type of control. Relays fail. The delay when the relay turns on/off. There is an entire wall of relays to design/wire/troubleshoot. A PLC overcomes these limitations, it is a machine controlled operation. [edit]Recent developments PLCs are becoming more and more intelligent. In recent years PLCs have been integrated into electrical networks i. e. all the PLCs in an industrial environment have been plugged into a network which is usually hierarchically organized. The PLCs are then supervised by a control center. There exist many proprietary types of networks. One type which is widely known is SCADA (Supervisory Control and Data Acquisition). [edit]Basic Concepts [edit]How the PLC operates The PLC is a purpose-built machine control computer designed to read digital and analog inputs from various sensors, execute a user defined logic program, and write the resulting digital and analog output values to various output elements like hydraulic and pneumatic actuators, indication lamps, solenoid coils etc. [edit]Scan cycle Exact details vary between manufacturers, but most PLCs follow a scan-cycle format. Overhead Overhead includes testing I/O module integrity, verifying the user program logic hasnt changed, that the computer itself hasnt locked up (via a watchdog timer), and any necessary communications. Communications may include traffic over the PLC programmer port, remote I/O racks, and other external devices such as HMIs (Human Machine Interfaces). Input scan A snapshot of the digital and analog values present at the input cards is saved to an input memory table. Logic execution The user program is scanned element by element, then rung by rung until the end of the program, and resulting values written to an output memory table. Output scan Values from the resulting output memory table are written to the output modules. Once the output scan is complete the process repeats itself until the PLC is powered down. The time it takes to complete a scan cycle is, appropriately enough, the scan cycle time, and ranges from hundreds of milliseconds (on older PLCs, and/or PLCs with very complex programs) to only a few milliseconds on newer PLCs, and/or PLCs executing short, simple code. [edit]Basic instructions Be aware that specific nomenclature and operational details vary widely between PLC manufacturers, and often implementation details evolve from generation to generation. Often the hardest part, especially for a beginning PLC programmer, is practicing the mental ju-jitsu necessary to keep the nomenclature straight from manufacturer to manufacturer. Positive Logic (most PLCs follow this convention) True = logic 1 = input energized. False = logic 0 = input NOT energized. Negative Logic True = logic 0 = input NOT energized False = logic 1 = input energized. Normally Open (XIC) eXamine If Closed. This instruction is true (logic 1) when the hardware input (or internal relay equivalent) is energized. Normally Closed (XIO) eXamine If Open. This instruction is true (logic 1) when the hardware input (or internal relay equivalent) is NOT energized. Output Enable (OTE) OuTput Enable. This instruction mimics the action of a conventional relay coil. On Timer (TON) Timer ON. Generally, ON timers begin timing when the input (enable) line goes true, and reset if the enable line goes false before setpoint has been reached. If enabled until setpoint is reached then the timer output goes true, and stays true until the input (enable) line goes false. Off Timer (TOF) Timer OFF. Generally, OFF timers begin timing on a true-to-false transition, and continue timing as long as the preceding logic remains false. When the accumulated time equals setpoint the TOF output goes on, and stays on until the rung goes true. Retentive Timer (RTO) Retentive Timer On. This type of timer does NOT reset the accumulated time when the input condition goes false. Rather, it keeps the last accumulated time in memory, and (if/when the input goes true again) continues timing from that point. In the Allen-Bradley construction this instruction goes true once setpoint (preset) time has been reached, and stays true until a RES (RESet) instruction is made true to clear it. Latching Relays (OTL) OuTput Latch. (OTU) OuTput Unlatch. Generally, the unlatch operator takes precedence. That is, if the unlatch instruction is true then the relay output is false even though the latch instruction may also be true. In Allen-Bradley ladder logic (and others) latch and unlatch relays are separate operators. However, other ladder dialects opt for a single operator modeled after RS (Reset-Set) flip-flop integrated circuit chip logic. Jump to Subroutine (JSR) Jump to SubRoutine For jumping from one rung to another the JSR (Jump to Subroutine) command is used. [edit]Wikibooks Links Programmable Logic [edit]External links Wikipedia: Programmable logic controller Ladder logic IEC 61131-3 PLC programming language standards SCADA Others: Introductory PLC PLC Complete Tutorial PLC tutorial site for beginners PLC simulator Management of your companys PLC Timeline of PLC History Basic PLC Online PLC Training Interview with Dick Morley (pdf) PLC Books Logic to Ladder Diagram (pdf) Subjects: Introductory PLC Programming | Computer engineering What do you think of this page? Please take a moment to rate this page below. Your feedback is valuable and helps us improve our website.

The Characteristics Of Design And Build

The Characteristics Of Design And Build The construction projects involve many activities. A construction project can refer to any building activity that includes building, repair, erection, demolition, maintenance, land clearing, earth moving, excavating, trenching, digging, boring, drilling, blasting, concreting, installation etc. (Housing Grants, Construction and Regeneration Act, 1996). All these activities require large number of goods and services. Large number of transactions is needed to be set up to support the project. The goods and services are procured. They should be procured at the best possible cost to meet the needs in terms of quality, quantity, time and location (Weeley 2010). The construction sector is very important to the economy. In most of the countries it accounts for approximately 8-10 percent of gross domestic product GDP. In India it accounts for 8 percent of GDP currently. The main sectors in construction industry in India are Infrastructure, housing and commercial developments. In 2014 the second phase of infrastructure development will be started. This will give additional boost to the construction industry. Due to large number of projects the significance of procurement will be very important. If a construction project is procured appropriately then only the project is completed in time with desirable quality and within estimated cost. There are numerous procurement methods around the world. The main procurement methods used in construction are Design and Build, Management Contracting, Construction Management, Build Operate Transfer, Public Private Partnerships, Strategic Partnership, Joint ventures etc. In developed economies procurement methods such as Design and Build, Construction Management and Management Contracting are used effectively. This is due to the maturity of the industry. In India mainly traditional procurement methods are used. This is due to the nature of the Industry. The construction industry in India is large and scattered. It consists large number of small firms. As there are large number of local firms, people are reluctant to change. The professionals also prefer to operate within their silos. Due to this they do not get out of the comfort zones and use traditional methods. Currently the trend is changing particularly in infrastructure projects and large projects due to the numbers of projec ts, the size of projects and the capital involved in the projects. Mainly the upcoming procurement methods are Build Operate and Transfer and Public Private Partnerships. But these are restricted to only a few numbers of projects. Still large numbers of Projects are carried out in a traditional manner. The main barriers to take up new procurement methods are, large population (1.2 billion approximately) large inclusive demand, large demand spread across the country, large number of small projects, traditional outlook of construction professionals, segregated industry, large number of small firms, large unskilled work force. The other barriers include large number of regional languages, excess availability of skilled professionals in one part of the country and scarcity in the other parts, no standard terms of contracts, different legislation in different states, local suppliers, monopoly of manufactures in a region. In order to find out why the new procurement methods cannot be implemented, main issues should be checked namely, economic issues, management issues, technical issues, legal issues and cultural issues, in India. These issues are inter-linked, interdependent up to a certain level. Careful observations will let us know what are the challenges in order to implement new pro curement methods and will also let us know why it is difficult to implement new procurement methods. The main question that needs to be answered is why it is difficult to implement new procurement methods because implementing new procurement methods other than traditional methods will benefit the industry and will make it easier to operate, deliver quality goods, enhance the standards, and complete the projects on time and within budgets. 1.2 Research Aim The aim of the research is to identify the barriers, difficulties and gaps that restrict the implementation of new procurement methods in India. 1.3 Research Objectives The research objectives will include the following 1) Identifying the barriers which act as hindrances for implementation of new procurement methods in the Indian construction industry. 2) To investigate the issues, namely economic issues, technical issues, management issues, legal issues and cultural issues, to find out the factors which affect the implementation of new procurement methods in India. 3) To investigate procurement methods such as Design and Build, Management Contracting and Construction Management and relate it to the traditional Indian procurement method to understand the challenges of the implementation of new procurement methods in India. 1.4 Scope of Study This study of identification of barriers and gaps that restrict the implementation of new procurement methods is confined to the Indian construction industry. The data is collected from secondary sources. The main sources were U.N views on India, U.K Trade and Investment and other secondary data. This study looks only into the gaps and barriers. It outlines various gaps and barriers which are already present in the Indian construction industry which in turn affects the implementation of new procurement methods. This study restricts itself to Identification of gaps and barriers and only derives the gaps and barriers from the nature and character of the Indian construction Industry. As moving more forward into detail of everything was not possible. It investigates mainly into economic issues, management issues, technical issues, legal issues and cultural issues and finds the gaps which prevent the implementation of new procurement methods. In the Indian construction industry more traditional methods of procurement are used, whereas in developed economies various new methods of procurement are used. This study will also mainly look into procurement methods such as Design and Build, Management Contracting and Construction Management and compare it with the traditional Indian procurement method to find the barriers and gaps. 1.5 Structure of Dissertation Chapter 1) This chapter gives an introduction to the topic and gives the idea about how the study will be carried out. It gives an idea of a fast developing Indian construction Industry and the need to adapt new procurement methods. It states the research aim, objectives and scope of study and also discusses the structure of the dissertation Chapter 2) This chapter reviews the literature associated with the study. It looks into new procurement methods, types of projects in India, Indian construction industry and important factors affecting the construction industry in India. Chapter 3) This chapter describes the research methodology adapted within the scope of the dissertation. Secondary data, unstructured talks with the experts and academicians were employed to address the objectives. Chapter 4) This chapter characterizes India. It describes the nature and the character of the Indian construction industry. It gives an insight into the Indian construction Industry and its approaches. Chapter 5) This chapter looks at the barriers and the gaps that restrict implementation of new procurement methods in India. It looks at the present construction Industry in India and its characterization and identifies the barriers and gaps that restrict implementation of new procurement methods in India. Chapter 6) This chapter presents the conclusions and direction for further research in this area. CHAPTER 2 LITERATURE REVIEW 2.0 Procurement Methods Introduction Around the world various procurement methods are used. These methods are developed through the years as per the various upcoming new projects. The selection of the most appropriate procurement method is critical for both the client and other project participants as it is an important factor that contributes to the overall clients satisfaction and project success. This selection will be dependent upon a number of factors such as cost, time and quality which are widely considered as being the most fundamental criteria for clients seeking to achieve their end product at the highest quality, at the lowest cost and in the shortest time (Hackett et al. 2007). The type of procurement method adopted mainly depends upon the type of project, type of ownership, nature of construction industry in that particular country and the maturity of the industry. The selection of the procurement path is much more than simply establishing a contractual relationship (Newcombe 1992), inspite of the continuing search for maximum value for money. In the developed economies such as USA, UK, Australia, Sweden etc. procurement methods such as Design and Build, Management Contracting and Construction Management are used from a long time. This is because the construction industry is developed, the projects are needed to be delivered that way and the clients demand the delivery of projects in that particular manner. In this dissertation the study is limited to procurement methods such as Design and Build, Management Contracting and Construction Management. 2.1 Design and Build Design-build is a method to deliver a project in which the design and construction services are contracted by a single entity known as the design-builder or design-build contractor. Design-build relies on a single point of responsibility contract and is used to minimize risks for the project owner and to reduce the delivery schedule by overlapping the design phase and construction phase of a project. Design and Build with its single point responsibility carries the clearest contractual remedies for the clients because the DB contractor will be responsible for all of the work on the project, regardless of the nature of the fault (John Murdoch and Will Hughes 2007). The traditional approach for construction projects consists of the appointment of a designer and the appointment of a contractor differently. The design-build procurement route changes the traditional sequence of work. It answers the clients wishes for a single-point of responsibility in an attempt to reduce risks and overall costs. Today it is commonly used in many countries and forms of contracts are widely available. The Design-Build Institute of America (DBIA) takes the position that design-build can be led by a contractor, a designer, a developer or a joint venture, as long as a the design-build entity holds a single contract for both design and construction. The main contractor takes responsibility for both design and construction and will use either in-house designers or employ consultants to carry out the design. Most of the construction work will be carried out by specialist or sub-contractors. The contractor tenders against a client brief and will often follow an initial concept design prepared by consultants appointed to advise the client. The design will be developed by the contractor and the works will be completed, usually for a fixed price. Tendering is more expensive so it carries more risk for the contractor than the traditional approach. This is because the contractor has to develop an outline design and a detailed price. Tender lists will probably be shorter than for traditional contracts. The Design-Build approach gives the client a single point of contact. However, the client commits to the cost of construction, as well as the cost of design, much earlier than with the traditional approach. Changes made by the client during design can be expensive, because they affect the whole of the Design-Build contract, rather than just the design team costs. This strategy is a low-risk option for clients who wish to minimize their exposure to the risks of overspend delays or design failure. However, the exposure to risk will increase where the design phase is rushed, where unreasonable time targets are set or where the tender documents are not fully completed. Owner Client Architect Engineers Quantity Surveyors Design and Build Contractor Consultants Subcontractors Figure 1 Design and Build Process 2.1.1 Characteristics of Design and Build It provides single point of responsibility so that in event of a failure the contractor is solely responsible. There is no ambiguity between the designer and the contractor. The clients interests are safeguarded in this respect. When the client adopts Design and Build method he knows his total financial commitment early in a project. The client has direct contact with the contractor. This improves the lines of communication and enables the contractor to respond and adapt to the clients needs more promptly. In Design and Build contractor is responsible for design, planning and control. This gives him a better control over the activities and can concurrently carry out the activities which are not generally possible using traditional procurement methods. The contractor can purchase, obtain planning permission and arrange his finance simultaneously which helps him to give a better deal to the client. He can also benefit himself and the client by making use of proprietary modular designs which reduces design time and time required for approval. The contractor can start the work as soon as the approvals are obtained and sufficient information regarding the site operations is available. The design does not need to be finalized before some, at least, of the work may be commenced. The Design and Build proposals ensure economical tenders and alternate design concepts which can benefit the client. The nature of Design and Build procurement system promotes the creation of integrated design and construction team. In some countries using Design and Build system relaxes the architects code of practice, which encourages them to become full partners in design and build firms. The closer involvement of architects leads to more aesthetically pleasing buildings and leads to designs which have a greater appreciation. Design and Build promotes integration and improves communication between designer and contractor, which encourages prompt decisions. The prompt response in achieved even in the event of material and labor shortages. In the Design and Build system design costs are built into the package the costs involved are also less. In Design and Build the nature of the contract tends to reduce changes and variations from the original design and disruption of the works is less likely to occur. By using Design and Build method time and cost savings are achieved, which benefits the client. The total project completion period is also reduced. Design and Build reduces the employers financing charges, inflation has less effect and the building is operational sooner which commercially produces an early return on the capital invested. The Design and Build method facilitates novation of design with the consultants to the contractor which provides advantages to the client. If the design is novated the client has the advantage of knowing that his needs and intentions are met for tendering purposes by referring to the drawings and specifications. It is advantageous to the contractor as he is provided with more detailed information on which he can quote his tender. The contractor also has less design work to carry out before tendering so his tendering cost is also less. The contractor accepts responsibility for risk of building failure due to inadequate design and his increased responsibility is reflected in his tender which helps the client. The advantage of Design and Build is that the contractor has some control over the design and is able to introduce components, materials and systems which are beneficial and which he knows are more economical to construct. 2.1.2 Critique of Design and Build Design and Build is not suitable for complex projects. The traditional method of construction procurement dissociates the designers from the contractors interests, design-build does not. The contractor decides on the design issues as well as issues related to cost, profits and time exigencies, which may be the matter of concern in some situations. Difficulties can be experienced by clients in preparing an adequate and sufficiently comprehensive brief. The client is required to commit to a concept design at an early stage and often before the detailed designs is completed. There is no separate bid for design and construction, bids may be difficult to compare as each design will be different, this will vary the project programme between the bidders and prices for the project will be different for each different design. There is no design overview unless separate consultants are appointed. And there is no one appointed from clients side to manage the works or act as clients agent. Few firms offer the Design and Build service so there is less real competition. If client changes the scope of the project, this can be expensive. The design liability is limited by the standard contracts available. Design-build does not make use of competitive bidding where prospective builders bid on the same design. In Design and Build the criteria to select contractor is subjective and difficult to evaluate and to justify later. 2.2 Management Contracting In management contracting the clients appoints the designers and a management contractor separately and pays the contractor a fee for managing the construction works. Payment to the management contractor is done on the basis of cost of the works packages plus agreed fees. The main benefits of management contracting are the time required for design and construction is shorter. There is an early involvement of managing contractor during design phase, in which his expertise can be used. The management contractor has the responsibility to manage the project. The sub-contractors are appointed by the management contractor, thus reducing the day to day administrative responsibilities of the client. The management contractor has major role in directing the project. The lines of communications are improved. As there is a direct relation between the management contractor and the client changes and variations can be done in a project. The main advantage is that the project is completed in time as the management contractor manages the works. Because of this the client gets possession quickly and the return on investment starts. The client normally appoints the management contractor to take an active role in the project at an early stage and the client can benefit from the contractors expertise. The overall design is the responsibility of the clients consultants, but the management contractor is normally responsible for defining packages of work and then for managing the carrying out of those work packages through separate trades or works contracts. The management contractor can sometimes not be employed to undertake the work but is employed to manage the process. All the work is subcontracted to works contractors who are directly employed by the management contractor. The client usually needs to be given the opportunity to approve the terms and conditions of the trades or works contracts before the packages are subcontracted. The management contract will usually include both a pre-construction phase and the construction phase. The management contractor is responsible for the administration and operation of the works contractors. However, the management contractor is not liable for the consequences of any default by a works contractor so long as the management contractor has complied with the particular requirements of the management contract. Architect Owner Client Engineer Quantity Surveyor Subcontractors Works Contractors Management Contractor Figure 2 Management Contracting Process. 2.2.1 Characteristics of Management Contracting Clients and contractors adapt this system once they gain experience, which suggests that it has merits. It is generally recognized that its adoption requires mutual trust. The management contractor is appointed much earlier. He is able to become a member of design team and contribute his expertise and mainly his management expertise. Management Contracting is an effective method for the client retaining control of the design whilst drawing on the experience of a construction specialist as part of the Professional Team. The Management Contractor is paid a fee for its services as well as enters into contract with the client for work packages, generally separate works contractors are appointed to carry out work packages under the management contractor. This type of arrangement tends to be used on complex projects where early input from a construction specialist is required. The management contractor finds it easier to identify with clients need and interest and integration of team becomes possible and practical. Decisions regarding appointment of subcontractors are made jointly by designers and management contractor thus making use of wider experience. Specialists contractors and subcontractors compete at second stage ensuring economical tenders which benefits the client. Lines of communication are shorter between management contractor and client than with the traditional procurement method. The client has direct control over the management contractor, who is the main contractor, so that the project is completed in a better way and in shorter time. The total project completion period is reduced by parallel working. A reduced project completion period produces a corresponding reduction in financing charges and interm payments to the contractors. Inflation has less effect. The client takes the delivery of the building more quickly and obtains returns on his investment more quickly. The main functions of the management contractor may include acting as principal contractor, cost planning and cost control, consenting for works contracts, coordinating and managing works contracts, coordinating commissioning, collating pre construction information and construction phase plan, monitoring key performances and managing the site. 2.2.2 Critique of Management Contracting The client is usually given an approximate estimate of the final project cost by the management contractor early in the project life but the client does not know the final project cost until the last sub contract is entered into. On other projects he is given a guaranteed maximum cost. The architect may have less time to develop the design because he is under greater pressure from the client and contractor. The design may suffer as a result. Specialist contractors frequently prefer to be in contract with the client rather than with the management contractor because interim payments are usually made more promptly when paid direct. The client should provide a good design brief as the design will not be completed until the client has committed significant resources to the project. The strategy relies on quality committed team or it may just become a mere reporting system in some cases. It reduces resistance to works contractors claims where such demands are passed on to the client by the management contractor. Management contracting is not suitable for inexperienced clients. It is less suitable for clients wanting to pass the complete risk to the contractors. Specialist contractors frequently prefer to be in contract with client rather than the management contractor appointed by the client because interim payments are usually made promptly when paid directly. 2.3 Construction Management In construction management the client appoints a construction manager for a fee to manage, programme and coordinate the design and construction activities. The client does not allocate risk and responsibility to a single main contractor. Construction work is carried out by trade contractors through direct contracts with the client for various packages. The client takes the risk. The construction manager supervises the construction process and coordinates the design team. The construction manager has no contractual links with the design team and contractors. He only provides professional expertise without assuming financial risks. On appointment the construction manager takes over any preliminary scheduling and costing information and draw up detail programme accordingly. In this method the client should have administrative or project management staff with the ability to assess the recommendation of construction manager and take actions. Adapting construction management reduces the time required for the project. This occurs because the contract strategy, construction and design can overlap. A construction manager should have a good track record in cost forecasting and cost management, as the time can be reduced but the price certainty is not achieved unless the design and construction have advanced to the extent that all the work packages have been let. This method puts so much emphasis on the role of client, if the client is experienced, with the help of construction manager he can control the project effectively. The clients continue to use construction management to their advantage, for example, the cultivation of direct, long-term relationships with trade contractors helps to secure many of the benefits more often associated with partnering. Furthermore, by employing a construction manager who is able to focus on the interests of the project, rather than on its own risk management, the client can be confident that its project objectives will be shared by the rest of the team. Construction management is distinguished by the influence of the clients and construction managers management and leadership skills on the success of the project. By adapting construction management method the client can have greater influence over the project and can have more flexibility over the contractor selection and so on. Owner Client Architect Engineer Quantity Surveyor Construction Manager Contractors Subcontractors Figure 3 Construction Management Process. 2.3.1 Characteristics of Construction Management Construction management offers relative time saving potential for overall project duration due to overlapping of various activities. The roles, risks and relationships are clear for all the participants during most of the situations. In some situations changes in design can be accommodated later than some other strategies, without paying a premium. In construction management method the client has direct contracts with the contractors and pays them directly. This helps the contractors as they are paid promptly and there is evidence that this results in lower prices because of improved cash flow certainty. The client has direct involvement in the project as compared to most of the traditional methods. As the client is directly involved he is enabled to make prompt decisions which can be implemented without delay. This also makes possible a prompt response by the client to unforeseen site problems and also makes possible a prompt response by the contractor to changes required by the client. In this type the construction manager acts as an agent of the contractor. This benefits the contractor in managing the works. This also excludes the client for keeping his own staff for overlooking the issues which are looked by the construction manager. The central role of the construction manager is managing the project and providing administrative support to the employer. In this there is no single point of responsibility related to the delivery of the project. 2.3.2 Critique of Construction Management In construction management price certainty is not achieved until the last works packages have been let. Budgeting primarily depends heavily on design team estimates. The client should be pro-active and must provide a quality design brief to the design team in order to complete the design. The strategy relies upon the client selecting a good quality and committed team. In construction management the client has to manage and administer many contracts as there is no single contractor, all the works contracts are directly between the works contractors and the client. The client has to manage coordinate with the design team appropriately or else there increased likelihood of design change. There is a high degree of client ownership of risks associated with design including impacts of late or incomplete and uncoordinated design. In construction management the client has exposure to performance risk and exposure to consequential loss associated with trade contractor default. In construction management method there is increased administration role for the client. Construction manager owes duty of care liability only. The client is at the center of management and requires decision making capabilities. The client has to rely on management capability of construction manager. 2.4 Indian Construction Industry and Economy Indian economy has been growing from last two decades at an unprecedented rate. This is mainly because of industrialization and service sector growth. The main reason for Indias growth is its huge internal demand. In recent years particularly after the global recession in 2008 the Indian economy has shown signs of slowing down. In 2011-12 due to the current global economic scenario India found itself in the heart of managing growth and stabilizing prices. The Indian economy is grown by 6.9 per cent in 2011-12, after having grown at the rate of 8.4 per cent in each of the two preceding years. This indicates a slowdown compared not just to the previous two years but 2003 to 2011 (except 2008-09). At the same time, sight must not be lost of the fact that, by any cross country comparison, India remains among the front-runners. The Gross Domestic Product (nominal) of India is $ 1.848 trillion. The Gross Domestic Product (Purchasing power parity) of India is $ 4.457 trillion. The annual expenditure budget of India is Rs.1490925.29 Crores. Over the years, more than half of the expenditure budget is spent on civil engineering, construction and related activities. The construction industry sets in motion the process of economical growth in the country, investment in this sector contributes 6.5% of Gross Domestic Product (GDP) growth. The construction industry in India is large and scattered. Today in India there is a massive demand in housing and infrastructure. The construction industry is the second largest industry of the country after agriculture. It makes a significant contribution to the national economy and provides employment to large number of people. The use of various new technologies and deployment of project management strategies have started to gain importance. In its path of advancement, the industry has to overcome a number of challenges. However, the industry is still faced with some major challenges, including hous